Responsibilities

Primary Function: The Public Affairs Manager will manage the development and execution of public relations strategies that support the organization’s public affairs efforts, including but not limited to the areas of charitable giving, local sponsorship, colleague volunteerism and community programs.  The chief function of this position is to promote a favorable image of the bank’s community relations efforts and accomplishments to internal and external constituencies and audiences using both traditional and social media platforms.

Specific Responsibilities:

• Increase awareness of Citizens’ commitment to the communities it serves through its public affairs programs to both internal and external constituencies.
• Manage community media and social media efforts in Massachusetts, including creating and identifying story and photo opportunities that illustrate this commitment.
• Develop and cultivate relations with appropriate media outlets and key community leaders to encourage coverage and recognition of Citizens’ public affairs programs.
• Create news releases and other media materials, including, but not limited to, media advisories, briefs, fact sheets, question-and-answer documents, internal newsletters and other promotional materials that highlight public affairs programs.
• Prepare speaking points for use by executives and other bank spokespersons during community meeting/events and media interviews.
• Make recommendations on social media posts and secure third party endorsements.
• Organize, coordinate and implement special projects and initiatives.
• Prepare regular reports assessing media coverage of Citizens’ public affairs efforts in Massachusetts.
• Manage department interns, day-to-day responsibilities and on-boarding / reviews; coordinate activities with local college or university; fulfill human resource risk and reporting requirements.

Qualifications

• Bachelor’s Degree and a minimum of 5-7 years experience in public/media relations, public affairs or related function
• Strong interpersonal skills
• Deep knowledge of print, broadcast and social media
• Demonstrated ability to interact effectively across all levels of the company
• Some previous management experience with direct supervision required
• Strong self-management, people management skills, including the ability to manage time and workload against multiple and changing priorities and objectives
• Excellent oral and written communication skills
• Demonstrated success with media/press relations and social media
• Proficiency in Microsoft Office Suite, specifically Excel and PowerPoint required

Hours and Work Schedule

Hours per Week:   40
Work Schedule:    Monday-Friday 8:00AM-5:00PM

Equal Employment Opportunity

It is the policy of RBS Citizens, N.A. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other factor protected by federal, state and/or local laws.