http://cfgcareers.com/massachusetts/marketing-and-communications-jobs en
The Director of CFG Digital Communications will be responsible for CFG’s internal corporate strategy and execution in the digital space.  This includes strategic planning and oversight of all internal corporate intranets and knowledge management platforms.  The Director of CFG Digital Communications will also be responsible for leading the ongoing migration to a new WCM intranet platform. 



Lead the development and execution of a company-wide communication strategy for the web content management project, an initiative to implement a new RBS-wide intranet

Liaise with Marketing on the company’s social media strategy to ensure messaging is aligned with business objectives, as well as to raise opportunities for employee participation

Design, develop and maintain, through an internal team, all CFG and RBS Americas intranet platforms, knowledge management platforms and  designated web pages on the external company websites

Serve as a key touch point between corporate internal communications, application support and business services to ensure optimum performance at all times

Proactively identify opportunities to add innovative and dynamic content that strengthens our brand, drives the business’ strategy and informs colleagues of their role in achieving business objectives
 

Qualifications

Bachelor’s degree or masters, preferably in communications/web content related field

Minimum of 7 years experience in communications, with expertise in web content management

Strategic leader with an equally strong ability to execute

Extensive web technology experience including knowledge of and facility with content management systems, including IBM Content Management, IBM WebspherePortal and SAP Web Analytics

Excellent research, writing and editorial skills, with a demonstrated ability to communicate complex or technical information to a variety of publics

Proven ability to build consensus and work collaboratively across business lines

Strong ability to multi-task and prioritize based on timeframe and criticality

Willingness to proactively and independently address and complete tasks

Proficiency in Microsoft Office products

Strong PowerPoint skills

Proficiency in SharePoint skills


Hours and Work Schedule

Hours per Week:   40


Work Schedule:    Monday-Friday 8:00AM-5:00PM
 
 

Equal Employment Opportunity

It is the policy of RBS Citizens, N.A. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, pregnancy, veteran or military status, marital or domestic partner status, or any other factor protected by federal, state, and/or local laws.

383215]]> Wed, 01 Feb 2012 14:00:00 GMT 2145324-Dedham-Marketing-and-Communications
Manage private student loan products, development initiatives, competitive positioning, and acquisition strategies.  Significant leadership role inside Education Finance. 
Manage the TruFit student loan program, and related initiatives
Profitably grow all student loan portfolios
Accurately forecast portfolio, sales, and financial performance of the student loan portfolio.
Drive new-to-bank household growth
Significantly improve cross sell to students
Full integration of all student sales and portfolio strategies
Deliver the portfolio & sales targets of each product.
Design and develop new and innovative products that create new growth and profitable cross-sell. Modify and stream line the proposition behind selling existing products both via branch channels and direct and indirect (school) channels.
Improve business processes/rules to ensure mitigation of risk, enhance the customer experience and identify revenue / expense improvement opportunities.
Ensure that student loan products comply with legal and regulatory requirements.
Establish effective controls and processes to ensure risks are measured, monitored and controlled, and compliance requirements are adhered to on an ongoing basis
Identify product gaps based on competitive assessments and market opportunities as they arise.
Introduce all new product propositions to the marketplace through effective partnership with Marketing.
Improve the customer experience for Students across all channels of delivery including phone sales, branch, web.
Operate with a commitment to data, analysis and established performance metrics.  
Forecast channel impacts and operations impacts.
Work with internal partners to profitably coordinate sales and marketing campaigns to promote student products, programs and services.  These groups include Marketing, Retail Banking division, Business Development and Analytics, Business Services, and other key CFG lines of business.
Grow portfolios through new and repeat customer sales.
Maintain an awareness of new trends and developments within the competitive marketplace including regulatory changes, pricing, acquisition offers, and new products/program introductions. 
Maintain awareness of macro-economic trends impacting portfolio performance.
Maintain current knowledge of risk-related changes that may impact assigned areas of responsibility.
Produce and present regular and structures and ad hoc management reporting and analysis



Executive business line reviews

Weekly production

Monthly key trends

Budgeting and Forecasting; both marketing and line of business

Campaign Results
 

Qualifications

Bachelor’s degree in applicable field

Leadership experience (5+ years) in one or more of the following areas and/or functions:

Product development and management

Borrowing/Consumer Loan Products

Bankcards

Finance

P&L Responsibility

Competencies:



Comprehensive understanding of product development and marketing in a financial/banking environment, and the ability to execute in an effective and expeditious manner.

Analytical Thinking/Problem Solving and Decision Making

Strong Financial Acumen

Creativity/Innovation

Excellent oral/written communication with ability to effectively communicate with peers, internal partners, external partners and executive management.

Ability to design and author effective executive level communications

Strong interpersonal skills with proven ability to build collaborative relationships with internal partners including IT, sales, product managers, retail delivery and marketing.

Ability to galvanize  and lead others

Demonstrated understanding of and devotion to customer service and experience.

Effective project/program management

History of successfully driving multiple co-occurring tasks to completion.

Characteristics:



Demonstrated attitude of being proactive, forward thinking, a positive thinker, creative, and intellectually curious.


Hours and Work Schedule

Hours per Week:   40


Work Schedule:    Monday-Friday 8:00AM-5:00PM
 

Equal Employment Opportunity

It is the policy of RBS Citizens, N.A. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, pregnancy, veteran or military status, marital or domestic partner status, or any other factor protected by federal, state, and/or local laws.

383206]]> Mon, 30 Jan 2012 14:00:00 GMT 2136816-Dedham-Marketing-and-Communications
The Partnership Product Manager manages an unsecured loan product line. The incumbent has primary product, profitability, & strategic planning responsibility for our newly created loan product partnerships.  This is a unique role combining a product management executive role with an affinity marketing relationship manager role.  This business line is in its infancy and will require start-up effort to create profitable growth.  With the customer experience design being critical, this role will have a strong focus on customer process design and distribution strategy and simplicity.  This executive will build & manage the Partnership unsecured product, P&L ownership, set pricing, manage product portfolios, manage risk, and manage the operational soundness of the product.  This executive will also have primary relationship management responsibility with key executives inside of our strategic partners.  The role will drive significant cross sell growth for TruFit Student loans from the Partner customer base and substantially increase profitability across the student customer base.  The candidate will have close partnership responsibilities with Retail Distribution, Marketing, Finance, Treasury, Technology, and Servicing.  This role will have a significant executive interaction requirement.
 This new business will be responsible for over $10mm in pretax earnings over 4 years, managing over 200,000 customer applications per year, booking over $100mm in annual volume, and managing a loan portfolio growing to over $500mm.
 A successful candidate will have a proven track record for starting up product lines from inception and profitability growing them.
 A results driven banking executive with broad experience in the financial services industry including retail banking, consumer credit, and affinity marketing.  Must be adept at all aspects of the product management discipline.  A strong change agent and independent self-starter with demonstrated ability to build teams and focus on the customer experience.
 Progressive leadership positions marked by entrepreneurial endeavours and a strong track record of innovating, developing, managing and creatively marketing new product opportunities and enhancements to existing products to profitably extend the company’s brand and grow its market position. 
Manage all products that fall under the Partnership relationship, P&L, and Strategic Plan. This is a significant leadership role inside Consumer Banking.
Design and develop new and innovative products that create new growth and profitable cross-sell.
Create a streamlined proposition to create customer experience simplicity and effectiveness in all sales channels.
Work with internal partners to profitably coordinate sales and marketing campaigns to promote the Apple relationship and services. These groups include Marketing, Retail Banking division, Business Development and Analytics, Business Services, and other key CFG lines of business.
Manage attrition
Stimulate profitable cross sell
Improve business processes/rules to ensure mitigation of risk, enhance the customer experience and identify revenue / expense improvement opportunities. Establish effective controls and processes to ensure risks are measured, monitored and controlled, and compliance requirements are adhered to on an ongoing basis. 
Produce and present regular and structures and ad hoc management reporting and analysis
Maintain an awareness of new trends and development within the competitive marketplace including regulatory changes, pricing, acquisition offers, and new products/program introductions.
 

Qualifications

Bachelor Degree in Finance, Banking, Marketing

Masters Degree preferred

Comprehensive understanding of product development and marketing in a financial/banking environment, and the ability to execute in an effective and expeditious manner.

Analytical Thinking/Problem Solving and Decision Making

Strong Financial Acumen

Creativity/Innovation

Excellent oral/written communication with ability to effectively communicate with peers, internal partners, external partners and executive management.

Ability to design and author effective executive level communications

Strong interpersonal skills with proven ability to build collaborative relationships with internal partners including IT, sales, product managers, retail delivery and marketing.

Ability to galvanize  and lead others

Demonstrated understanding of and devotion to customer service and experience.

History of successfully driving multiple co-occurring tasks to completion.

Leadership experience (5+ years) in one or more of the following areas and/or functions:



Product development and management

Consumer Loans

Affinity marketing

Bankcards

Loyalty Programs

Fee-based Services

Finance

P&L Responsibility

 

Hours and Work Schedule

Hours per Week:   40


Work Schedule:    Monday-Friday 8:00AM-5:00PM
 

Equal Employment Opportunity

It is the policy of RBS Citizens, N.A. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, pregnancy, veteran or military status, marital or domestic partner status, or any other factor protected by federal, state, and/or local laws.

383211]]> Mon, 30 Jan 2012 14:00:00 GMT 2136813-Dedham-Finance
PRIMARY FUNCTION
Highly competent researchers have to be extremely vigilant with all the details of the studies while keeping in mind a broader vision of the research goals.  This position requires specialized training in all kinds of qualitative and quantitative research methodologies, analysis and report writing. 
 The nature, quick turnaround and accuracy of the data collected and analyzed directly influence decisions made by our Executive Managers.  Our main Market Research surveys (Branch Level Satisfaction, Retail, and Small Business Tracking Studies, Concept Tests, Advertising Pre and Post test, etc.) have a direct impact on reduced customer attrition and on new customer acquisition. 
 The Senior Market Research Manager reports to the Market Research Director and is responsible for providing support across all aspects of research management from project initiation to the final results and presentations.
  POSITION ACCOUNTABILITIES:



 To assist the Director of Market Research team and supervise multiple Market Research studies. 

To research, acquire/develop and provide strategic information to Citizens Management team.

To develop, plan, execute and present Citizens primary research studies to Senior Management. 

To identify innovative strategic measurements aimed at uncovering market opportunities and any potential threat to Citizens market position.

To meet requirements in terms of quick turnaround, data integrity/relevance and actionable reporting.

 

Qualifications

Education:      Bachelors required; Masters a plus
Experience:    5-10 years of strong market research, project management and analytical skills, Client side experience a plus
Technical Knowledge & Skills: 
Strong organizational, analytical, presentation and communication skills, together with the ability to manage multiple projects.  Must possess the ability to “think as a consumer” while using rigorous logic to solve difficult and complex problems. 
Computer Skills :         MS Office, Word, PowerPoint and Excel.  Some knowledge of Statistical Package for Social Science (SPSS) and Statistical Analysis System (SAS) and other related research data software preferred.   
 

Hours and Work Schedule

Hours per Week:   40


Work Schedule:    Monday-Friday 8:00AM-5:00PM
 
 

Equal Employment Opportunity

It is the policy of RBS Citizens, N.A. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, pregnancy, veteran or military status, marital or domestic partner status, or any other factor protected by federal, state, and/or local laws.

382734]]> Sun, 08 Jan 2012 14:00:00 GMT 2083381-Dedham-Marketing-and-Communications
Manage all student banking products, P&L, and strategic planning.  Significant leadership role inside Consumer Banking. 



Manage the full student customer base – 500k Retail households

Profitably grow all student banking products & portfolios

Accurately forecast portfolio, sales, and financial performance of the student customer base

Drive new-to-bank hhld growth

Significantly improve cross sell to students

Full integration of all student sales and portfolio strategies, including credit

Deliver the portfolio & sales targets of each product.

Design and develop new and innovative products that create new growth and profitable cross-sell. Modify and stream line the proposition behind selling existing products both via branch channels and direct channels.



Identify product gaps based on competitive assessments and market opportunities as they arise.

Introduce all new product propositions to the marketplace through effective partnership with Marketing

Improve the customer experience for Students across all channels of delivery including phone sales, branch, web.



Operate with a commitment to data, analysis and established performance metrics.

Forecast channel impacts and operations impacts

Work with internal partners to profitably coordinate sales and marketing campaigns to promote student products, programs and services.  These groups include Marketing, Retail Banking division, Business Development and Analytics, Business Services, and other key CFG lines of business.



Grow portfolios through sales, activation and usage

Manage attrition

Improve business processes/rules to ensure mitigation of risk, enhance the customer experience and identify revenue / expense improvement opportunities.



Ensure that student products comply with legal and regulatory requirements.

Establish effective controls and processes to ensure risks are measured, monitored and controlled, and compliance requirements are adhered to on an ongoing basis. 

Maintain an awareness of new trends and developments within the competitive marketplace including regulatory changes, pricing, acquisition offers, and new products/program introductions. 



Maintain awareness of macro-economic trends impacting portfolio performance.

Maintain current knowledge of risk-related changes that may impact assigned areas of responsibility.

Produce and present regular and structures and ad hoc management reporting and analysis



Executive business line reviews

Weekly production

Monthly key trends

Budgeting and Forecasting; both marketing and line of business

Campaign Results

Manage Student product management team



Team consists of key VP level direct reports


Qualifications

Bachelor’s degree in applicable field
Leadership experience (5+ years) in one or more of the following areas and/or functions:



Product development and management

Checking

Deposits

Borrowing

Bankcards

Loyalty Programs

Fee-based Services

Finance

P&L Responsibility

 Comprehensive understanding of product development and marketing in a financial/banking environment, and the ability to execute in an effective and expeditious manner.
Analytical Thinking/Problem Solving and Decision Making
Strong Financial Acumen
Creativity/Innovation
Excellent oral/written communication with ability to effectively communicate with peers, internal partners, external partners and executive management.
Ability to design and author effective executive level communications
Strong interpersonal skills with proven ability to build collaborative relationships with internal partners including IT, sales, product managers, retail delivery and marketing.
Ability to galvanize  and lead others
Demonstrated understanding of and devotion to customer service and experience.
History of successfully driving multiple co-occurring tasks to completion.
Demonstrated attitude of being proactive, forward thinking, a positive thinker, creative, and intellectually curious
 

Hours and Work Schedule

Hours per Week:   40


Work Schedule:    Monday-Friday 8:00AM-5:00PM
 

Equal Employment Opportunity

It is the policy of RBS Citizens, N.A. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, pregnancy, veteran or military status, marital or domestic partner status, or any other factor protected by federal, state, and/or local laws.

382129]]> Wed, 07 Dec 2011 14:00:00 GMT 2028517-Dedham-Corporate
Reporting to the Executive Vice President, Head of Product Management this is a role centered on meeting customer needs in savings and investing. The focus is to build holistic product capability and processes in product design, product management and pricing with shared P&L responsibility for consumer and business deposit product lines including core deposit products (savings, money market and CDs) as well as the marketing of Investments and Wealth Services.


The successful candidate will provide the vision and strategic leadership for the Group. S/he is responsible for assuring individual client needs are met, while providing for growth and profitability of the business. S/he will work in close collaboration with product management, advertising, direct marketing, treasury, finance, C&BB Management and Wealth Management peers and Executives to optimize retail distribution, and to develop products and services to support CFG’s customer segments.


The Head of Deposit Products and Investment Marketing will personally influence the commitment to customer-focused products and services and will have significant input on new product development and management. This executive will also be a key driver on how to substantially increase the cross selling of products and services to all customers and price those products and services to maximize profitability. S/he will leverage product capabilities on a franchise-wide basis and be responsible for the marketing of these products.


Additionally, this colleague has oversight to applying mathematical and statistical principals, techniques and modelling methodologies to the design and execution of complex deposit pricing models.  The work involves building and testing models for strength and stability, implementing, updating and enhancing models and effectively evaluating, explaining, and communicating results to Product Managers and key business partners.


Direct reports to this position are: SVP Deposits Products, SVP Pricing, SVP Investments


This candidate will be a key succession candidate for various roles with the CFG marketing and product management organization.  This position is located at the corporate office in Dedham, MA.

Executive leadership and P&L management of deposit product lines and related business analysis, sales support and portfolio management activities. This includes risk management and margin management of the full product suite.


Provides meaningful leadership to the existing team of 10 employees. Lead a diverse group of reporting professionals. Provides mentorship, coaching and development to team members.


Develops and implements plans and strategies to ensure achievement of market share and revenue/profitability objectives for a specific deposit product or combination of deposit products, while ensuring compliance with all relevant regulatory standards and guidelines. This includes establishing marketing strategies and overseeing their execution with the various marketing partners.


Build product development and product management capacity in to the organization through development of new and existing employees in best-in-class product management processes and disciplines.


Leads the Savings, Money Market, and or Certificate of Deposit product management function of the retail bank in the US, setting product development and positioning strategy, establishing pricing strategies consistent with overall CFG objectives, leading direct sales, sales support and analysis functions in support of the overall portfolio.


Drive the development and implementation of an effective customer segmentation strategy identifying and targeting significant deposit customers for Wealth Services.


Leads the marketing and cross-sell of wealth services and investments to consumer and business clients.


Oversees the rate setting, pricing analyses, and pricing plan execution of all consumer and business banking pricing (interest rate) and manages margin in close coordination with C&BB Finance team and Treasury.


Lead planning and budgeting processes, focusing on growth of personal banking through establishment of new strategies for customer access to diverse products and services.


Collaborates effectively with other CFG businesses: C&BB Management, Operations and Technology, Wealth Management, Marketing, Finance, Treasury, and other corporate groups to ensure a consistently high level of service delivery and integrated strategies and tactics.


Identify, mitigate and monitor risk issues per Bank policy and guidelines.


Ensure that business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals, and physical control of assets) and that appropriate escalation processes are followed.


Develop and maintain relationships with major clients, regulators and with CFG’s senior executive team, ensuring a strong public profile for CFG.


Identify, mitigate and monitor risk issues per Bank policy and guidelines.


Portfolio balances and margin under management (including premier):


DDA Portfolio $13,667 YE balance, $497MM in margin


SAV Portfolio $7,076 YE balance, $260MM in margin


MMA portfolio $19,475 YE balance, $131MM in margin


CD Portfolio $14,979 YE balance, $29MM in margin


Execute effective marketing programs against a discretionary budget of $6.5MM"
 

Qualifications

Strategic thinker and planner with progressively responsible experience in product management and marketing in financial services or other relevant service sector industries.


Visionary leader with the knowledge and skill to lead growth and take the deposit product portfolio to the next level.


Superior capabilities in developing and executing strategies for leading consumer banking products and services. Strong ‘end-to-end’ product development and product management processes and disciplines.


Track record of successful development and implementation of customer segmentation strategies across a broad portfolio of products and services.


Strong understanding of and exposure to current technologies deployed for effective retail financial services delivery.


Experience in developing initiatives which have increased cross-selling of banking products and services; experience driving new revenue through multiple customer channels and new product development.


Strong coach and developer of people. Experienced at identifying opportunities where mentoring and leading by example will foster leadership at the next level.


Expert builder and manager of internal and external relationships.


Clear and articulate communicator with strong personal presence who establishes credibility with audiences inside and outside the bank.


Advanced degree in business/commerce, MBA preferred.
 

Hours and Work Schedule

Hours per Week:   40


Work Schedule:    Monday-Friday 8:00AM-5:00PM
 

Equal Employment Opportunity

It is the policy of RBS Citizens, N.A. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, pregnancy, veteran or military status, marital or domestic partner status, or any other factor protected by federal, state, and/or local laws.
374037]]> Mon, 24 Oct 2011 16:00:00 GMT 1293008-Dedham-Marketing-and-Communications